“When times get tough, we don’t give up. We get up.”
To say that 2020 has been a tough year would be an understatement. To say that our worlds were turned upside down and rocked in ways we could never imagine still wouldn’t explain what we’ve been living through. But, as we try to move forward, as we try to regain some sense of control, there is always light.
That light can come from places you don’t expect it to. It can come from a call, a kind deed or word, or from someone who tells you that things are going to be alright.
As the COVID-19 pandemic took hold, those of us at the Foundation saw some light. It came from our donors who, despite facing uncertainty and fear in their own lives and businesses, continued to think of others and give to make a difference in the fight against COVID-19.
COVID-19 shook the world, and we’re still feeling the ripple effects. The word “normal’ will never be the same. Wearing a mask into a bank will never seem right to us. But wearing a mask to help stop the spread of this virus and, maybe save a life, is becoming our new normal. Who knew that wearing a mask could make us all superheroes in the fight against COVID-19?
I’m sure that you continue to have pressing questions about COVID-19 – how long will it last, how many people will be affected, how do we protect ourselves and our communities, and are we prepared for what may come? The one thing I know for certain, is that nothing is for certain. To help prepare for what may be ahead, I’m asking you to make a gift to our greatest needs fund today, to enable your hospital foundation to respond to what comes next.
You have seen and heard the impact that COVID-19 has had, and it will continue to impact healthcare systems, our economy, businesses and families across Colchester East Hants. It has pushed our healthcare systems not only to their limits but beyond them, and forced us to address our level of pandemic preparedness.
During the pandemic the Foundation quickly began receiving requests from your health centre for equipment that we didn’t have but which was critical to patient care, during and after COVID-19. Our donors continued to be our indispensable partners in addressing these needs.
Some made gifts specific to those needs and we were so grateful, as those gifts enabled funding of close to $200,000 for equipment in a very short period of time.
While the generosity of our donors did not change, many other things at the Foundation did, including the cancellation of our two largest fundraisers, our Golf and Gala. Combined these two events net approximately $140,000 in greatest needs funding and, this year, those dollars are gone. Dollars that would have supported unanticipated needs as they arise. We hope that public health restrictions will allow us to restart our event fundraising in 2021, but it will take time to rebuild that support.
That’s why I’ve asked you to join me and focus on your hospital’s greatest needs by making a gift to our greatest needs fund, because there has never been a more important time.
Your gift to the greatest needs fund will ensure that your hospital foundation can respond to the most urgent and compelling need when it arises. Your gift will provide the Foundation with the flexibility to be able to respond quickly and decisively, and help ensure that you, your family, friends and neighbors have access to quality care.
The past few months have taught us that anything can happen and the effects can be far reaching. I know that these past few months have been very difficult and challenging, and perhaps you are still experiencing those challenges due to illness, tragedy, business or income losses, or changes to school routines for your children or grandchildren. With everything you’ve been through during the last few months, you keep getting up. You keep going forward. You keep others in your heart.
Healthcare teams at the Colchester East Hants Health Centre leaned on each other to get through. They worked every day, dealing with all of the same things you and I were, while providing quality care during a difficult and scary time. Thankfully, your community rallied around healthcare workers. Your community was there for them while they were here for you.
To continue to provide caring and compassionate care, I’m asking you, a member of our donor family, to make a gift to our greatest needs fund so we can continue to be there to help. I hope we never have to experience anything as devastating and life-changing as what our community has been through over the last six months but, with your help, we’ll be prepared. Our teams will be ready for you when you need them.
Over the past six months we’ve seen first-hand the difference that coming together makes, and it’s been nothing short of remarkable. Our donors - you - are nothing short of remarkable for putting the needs of others on your “greatest needs” list.
I hope this letter finds you well and adjusting to your new normal.
P.S. In the past three weeks, your Foundation has been approached about funding for two significant pieces of equipment in Diagnostic Imaging – costs that are in the hundreds of thousands of dollars – highlighting the importance of having greatest needs funding available for where it’s needed most. If you can help, please send your gift today.